The right people are not finding you.
A clearer audience, relevant content and focused campaigns.
Big thinking. Distinctive creative.
We’re bold.We’re a little crazy.
We bring ambitious ideas, sharp thinking and serious craft to your brand. Strategy, content and campaigns, with a clear reason behind every move.
Let’s get to the real brief.
What needs a bold rethink?
A quiet brand, a confusing offer, a website that leaves people guessing. Tell us what’s getting in the way, and we’ll start there.
People notice you, but hesitate.
A stronger offer, a distinctive brand and credible proof.
Interest is not becoming enquiries.
A clearer website journey, purposeful creative and a review of what happens next.
We agree on the goal, scope and measures before the work starts. No promises of guaranteed sales.
Selected work & experience
Brand thinking, creative concepts and practical experience. Each story shows the contribution behind the work.
Founder’s selected experience
Product & advertising concepts
One food decision. More ways forward.
Inside the idea
The brief
Make everyday meal decisions easier and explore more reasons to choose the brand.
The thinking
Map two journeys: meal preferences to restaurant suggestions, or recipe inspiration to missing ingredients from tmart.
Our part in the work
Concepts, customer journeys, presentation and advertising treatments by Abdelrahman Kassaby. Proposed work; no implementation or adoption claim.
Creative recommendation
Bringing “wings” onto the basketball court.
Inside the idea
The brief
Explore a basketball-led video direction for Snapchat.
The thinking
Build a visual change in energy: ordinary play shifts into higher jumps, flight imagery and an energetic music cue.
Our part in the work
Proposed narrative and creative direction within Snapchat advertiser support through Genpact. Concept, not a produced campaign.
Advertiser support
Turning performance analysis into practical creative guidance.
Inside the idea
The brief
Help advertisers understand campaign and creative performance within a customer-success workflow.
The thinking
Analyse performance and communicate clear, actionable recommendations.
Our part in the work
Founder professional experience in advertiser support through Genpact. Not an agency campaign or a claim of media-budget ownership.
Concept & script
Students are more than their university schedules.
Inside the idea
The brief
Develop advertising concepts for Egyptian university students.
The thinking
A security-check conversation reveals a student as filmmaker, blogger and online seller. Humour makes the audience insight tangible.
Our part in the work
Four concept scripts and a further draft of one route during an FP7 McCann internship. Script development, not produced campaign work.
Concept & script
A university message that understands the student.
Inside the idea
The brief
Create an enrollment campaign idea for students and their parents.
The thinking
Competing family advice becomes a comic scene, resolving in “يو اتش فاهمينك”.
Our part in the work
Idea, slogan and script contribution within Group 01’s wider proposal. Storyboard credited to Group 01; no enrollment-result claim.
Local franchise content · Hurghada
Everyday products. Everyday reasons to choose.
Inside the idea
The brief
Build a social presence for the Hurghada franchise during a one-month engagement.
The thinking
Connect product-led ideas with familiar moments: a long day and a cup of coffee, or a convenient protein snack.
Our part in the work
Created the local Facebook page, developed the content plan and post concepts, and wrote Arabic captions across the product range. Local franchise work, not a national brand contract.
Work in progress
Brand expansion & 360° campaign · In progress
The next chapter.
Building a stronger presence in Hurghada.
We're developing the expansion plan and a 360° campaign around one goal: helping more people get to know the brand.
Inside the idea
The brief
Support Takhyal's expansion and help more people in Hurghada get to know the brand.
The thinking
“Made with love” shows two team members shaking drinks in branded shirts, against “LET COFFEE CONNECT US”. A separate Midtown reel places branded iced coffee within a bright street scene.
Our part in the work
We're developing a brand expansion plan and a 360° campaign for Hurghada, with brand awareness and a stronger local presence as the goals. This work is underway; the existing brand content shown here is not presented as a campaign outcome.
Agency work
360° launch campaign
Building anticipation. Making the arrival stand out.
Inside the idea
The brief
Plan a distinctive launch and build anticipation for a Lebanese restaurant.
The thinking
Connect launch strategy, teaser planning, content ideas and scripts into one coordinated campaign direction.
Our part in the work
360° launch planning, awareness strategy, teasers, content concepts, scripts and campaign execution and coordination by the agency team. The aim was to build anticipation and make the arrival stand out; no measured performance result is claimed.
What we bring
Big ideas need every part on board.
The brand, the content, the website, the campaign. We connect the work around one clear direction, so your idea keeps its character wherever it shows up.
Brand strategy & design
Define your position, sharpen your message and build a visual identity people can recognise.
Content & social
Give your brand a consistent voice through content, photography, video and social media management.
Websites & digital
Turn your brand into a clear digital experience, with considered design and a purposeful path to enquiry.
Performance marketing
Bring campaign planning, media buying and performance analysis into one focused approach.
Imagine it. Let’s find the right way to make it.
AI, real shoots or a hybrid of both. We choose the production approach around your idea, your product and where the work needs to live.
Choose your next move
Build a consistent presence, add a focused campaign, or make room for more. Choose the monthly scope that fits your next priority.
Standout
Launch pricing$249 USD / month
- 8 content pieces per month
- Includes 4 mobile-shot reels
Reels count within the 8 pieces.
Grow your business nowOur recommendation
Momentum
Launch pricing$399 USD / month
- 12 content pieces + 1 campaign
- 4–6 professional-camera reels OR 6–8 mobile-shot reels
One production route; reels count within the 12 pieces.
Grow your business nowAmplify
Launch pricing$599 USD / month
- 16 content pieces + 2 campaigns
- 6–8 camera-shot reels OR 10–12 mobile-shot reels
- 3 professionally created AI videos
- 15 days of complimentary media-buying management, once
Reels and AI videos count within the 16 pieces.
Grow your business nowMonthly content totals include the stated reels and AI videos. We agree one production route and the final mix around your brief. Advertising spend and third-party fees are separate. Additional production beyond the agreed scope is quoted separately.
Amplify only: $15 actual cash back, once after the first month is fully paid and completed.
View full comparisonHide full comparison
Standout
Inside your package
- Content pieces8 / monthFor example, introduce a product, explain an offer or answer a customer question. Formats agreed in your brief.
- Campaigns0 campaigns · Not included
- Cash backNot included
- AI productionCustom quote · not included
- Real reel production4 mobile-shot reelsThe 4 reels are included within your 8 content pieces.
- Additional production / hybridCustom quote · beyond agreed package scope
- Signature 360 projectsCustom quote · separate scope
- Media-buying managementNot included
- Advertising spendNot included
- Third-party feesNot included
Momentum
Inside your package
- Content pieces12 / monthFor example, introduce a product, explain an offer or answer a customer question. Formats agreed in your brief.
- Campaigns1 campaignOne focused campaign around a launch, product or offer. The goal and deliverables are agreed first.
- Cash backNot included
- AI productionCustom quote · not included
- Real reel production4–6 reels shot with professional cameras OR 6–8 mobile-shot reelsOne production route, chosen around your brief. Reels are included within your 12 content pieces.
- Additional production / hybridCustom quote · beyond agreed package scope
- Signature 360 projectsCustom quote · separate scope
- Media-buying managementNot included
- Advertising spendNot included
- Third-party feesNot included
For $150 more than Standout: 4 additional content pieces and 1 campaign.
Amplify
Inside your package
- Content pieces16 / monthFor example, introduce a product, explain an offer or answer a customer question. Formats agreed in your brief.
- Campaigns2 campaignsTwo campaign priorities, such as a launch and an offer. The goals and deliverables are agreed first.
- Cash back$15 actual cash back, once after the first month is fully paid and completedMoney returned to you, not credit toward another purchase.
- AI production3 professionally created AI videosIncluded within your 16 content pieces, alongside your chosen reel route.
- Real reel production6–8 camera-shot reels OR 10–12 mobile-shot reelsOne production route, chosen around your brief. Reels and the 3 AI videos are included within your 16 content pieces.
- Additional production / hybridCustom quote · beyond agreed package scope
- Signature 360 projectsCustom quote · separate scope
- Media-buying management15 days complimentary · one-time benefitManagement of your media buying for 15 days, once. Advertising spend is separate.
- Advertising spendNot included
- Third-party feesNot included
Bespoke creative projects
Signature 360
A bold launch. A distinctive 360° campaign. Creative direction, content and production shaped around your ambition.
Custom quote. Deliverables, production approach and budget agreed before we begin.
Grow your business nowMeet MRSHMLLOW
Curious by nature. Bold by choice.
We ask questions, challenge the obvious and look for the idea with a point of view. Then we give it a clear strategy and the care it needs to become real work.
Meet the agency