Our portfolio
Explore selected agency projects and founder experience. Different briefs, different creative directions, and the work behind each one.
Brand thinking, creative concepts and practical experience. Each story shows the contribution behind the work.
Product & advertising concepts
Make everyday meal decisions easier and explore more reasons to choose the brand.
Map two journeys: meal preferences to restaurant suggestions, or recipe inspiration to missing ingredients from tmart.
Concepts, customer journeys, presentation and advertising treatments by Abdelrahman Kassaby. Proposed work; no implementation or adoption claim.
Creative recommendation
Explore a basketball-led video direction for Snapchat.
Build a visual change in energy: ordinary play shifts into higher jumps, flight imagery and an energetic music cue.
Proposed narrative and creative direction within Snapchat advertiser support through Genpact. Concept, not a produced campaign.
Advertiser support
Help advertisers understand campaign and creative performance within a customer-success workflow.
Analyse performance and communicate clear, actionable recommendations.
Founder professional experience in advertiser support through Genpact. Not an agency campaign or a claim of media-budget ownership.
Concept & script
Develop advertising concepts for Egyptian university students.
A security-check conversation reveals a student as filmmaker, blogger and online seller. Humour makes the audience insight tangible.
Four concept scripts and a further draft of one route during an FP7 McCann internship. Script development, not produced campaign work.
Concept & script
Create an enrollment campaign idea for students and their parents.
Competing family advice becomes a comic scene, resolving in “يو اتش فاهمينك”.
Idea, slogan and script contribution within Group 01’s wider proposal. Storyboard credited to Group 01; no enrollment-result claim.
Local franchise content · Hurghada
Build a social presence for the Hurghada franchise during a one-month engagement.
Connect product-led ideas with familiar moments: a long day and a cup of coffee, or a convenient protein snack.
Created the local Facebook page, developed the content plan and post concepts, and wrote Arabic captions across the product range. Local franchise work, not a national brand contract.
Brand expansion & 360° campaign · In progress
Building a stronger presence in Hurghada.
We're developing the expansion plan and a 360° campaign around one goal: helping more people get to know the brand.
Support Takhyal's expansion and help more people in Hurghada get to know the brand.
“Made with love” shows two team members shaking drinks in branded shirts, against “LET COFFEE CONNECT US”. A separate Midtown reel places branded iced coffee within a bright street scene.
We're developing a brand expansion plan and a 360° campaign for Hurghada, with brand awareness and a stronger local presence as the goals. This work is underway; the existing brand content shown here is not presented as a campaign outcome.
360° launch campaign
Plan a distinctive launch and build anticipation for a Lebanese restaurant.
Connect launch strategy, teaser planning, content ideas and scripts into one coordinated campaign direction.
360° launch planning, awareness strategy, teasers, content concepts, scripts and campaign execution and coordination by the agency team. The aim was to build anticipation and make the arrival stand out; no measured performance result is claimed.
Bring the challenge, the ambition and the questions. Let’s find a direction worth exploring.
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