CLAN – Cafe & Restaurant

Task

For Clan 88, we executed a high-volume, performance-driven content strategy that generated 3.7 million total views across Facebook and Instagram. Out of these, over 1.54 million views were achieved organically (1,069,712 on Facebook and 471,745 on Instagram), while paid campaigns scaled the brand further with 2 million+ views from ads (1.8M on Facebook and 200,197 on Instagram). Content distribution was both consistent and aggressive: 120 high-quality content pieces and more than 500 stories were published, maintaining daily audience engagement and strong brand recall. Reels played a major role in growth, generating 1,365,655 views, while photo content contributed 686,656 views, proving a balanced visual strategy between short-form video and static content. This combination of organic authority, paid amplification, and content consistency positioned Clan 88 as one of the most visible and talked-about lifestyle destinations in its market, successfully blending brand awareness with performance marketing to drive measurable reach at scale.