Interior Design – Rehab Nezamy

Task

For Eng. Rehab Nezamy, we built a strong authority-driven content strategy that generated 195.2K total views across Facebook and Instagram within 90 days — fully organic. The account achieved 44.4K viewers, 1,120 new followers (+1.5K% growth on Instagram), and 38 organic messages, positioning the brand ahead of competitors in follower growth during the same period. One of the top-performing videos reached 50,000 users, generating 1,599 shares and 1,254 saves, proving the power of structured, educational, and visually supported content. Another trend-based video achieved 42,900 views and added 34 new followers, while storytelling content generated 4,717 views and 20 followers, reinforcing the authority-through-authenticity approach. The audience was primarily women aged 25–44 (46.9%), with strong presence in Qena (19.8%) and Cairo (16%), alongside Gulf countries including Saudi Arabia (4.5%) and UAE (2.3%) — expanding the brand beyond a single city. Through a strategic shift toward educational, problem-solving content with strong hooks and visual clarity, we positioned Eng. Rehab as a trusted industry expert — turning organic reach into measurable growth, engagement, and authority without relying on paid ads.